My Grand Rapids Life is a weekly newsletter, blog and instagram, created and managed by GR native Chelsea Sinke. Chelsea visits a vast array of local shops, restaurants, activities and events, promoting them with her platform.
For all the latest highlights, hidden gems, and everything between of what the city has to offer, your GR bestie is on the case with the scoop!
moodboard images, refined to client's top picks
Chelsea came to us in need of a cohesive brand identity that expressed who she was as an influencer. Specifically this meant a logo, an icon system for her instagram highlights, and graphic accessories that she could use on Canva to zhuzh up the My GR Life website.
After some meetings and an epic moodboarding session, it was clear that Chelsea's vibe was fun, bubbly, warm and friendly. She gravitated toward bold colors and a human-centric, hand-drawn look.
Preliminary sketches and the client's chosen base sketch.
Further along in the process, we swapped some visual icons with imagery that convey the brand's true personality more authentically.
Further along in the process, we swapped some visual icons with imagery that convey the brand's true personality more authentically.
The brand guide we created reflects this effervescent energy. To retain the personal authenticity of Chelsea's platform, we incorporated such things as her golden doodle, Oakley — a frequent guest on My GR Life – and the Grand Rapids logo in her brand colors, as icons and in other graphic elements pertaining to that subject matter.
