OB is a brand pursuing sustainability like no other major name in period products. They minimize plastic waste by offering a tampon without an applicator. OB also makes a model with an applicator made from plant-based fibers instead of plastic. While there are small companies that now market such choices, OB was the first to do so, and it’s the only green tampon brand found in mainstream stores.
The goal of this campaign is to elevate OB’s visual identity, so the brand stands out among its better-known competitors (Playtex, Tampax, Kotex, etc). This is accomplished by pushing OB’s values of environmental sustainability, with real statistics and an organic-linear illustration style.
